HOW DOES NOZNOZ™ WORK?
Drug-Free – It works on a mechanical level
NozNoz is designed as a daily wearable weight management companion. While inserted and positioned in the nose, NOZNOZ directs airflow away from the olfactory receptors located at the roof of the nose, thus reduces the sense of smell, yet, users are still able to normally breathe through the nose.
The nose is similar to a subconscious radar on a constant search for food and other signals. By directing air to bypass the olfactory area in the nose, NOZNOZ basically adds “static” to this primal radar, seeking to make it easier for NOZNOZ users to stop thinking about food all the time, and help promote weight loss and change their food preferences towards a healthier diet.
Comfortable and Discreet
Designed for daily use- fully concealed in the nose
Why Target The Nose?
The olfactory system is connected to weight and eating
The sense of smell is like a subconscious radar that is always ON searching for food. It is the most primal sense capable to evoke a reflex physiological and emotional reaction without going through a cognitive phase. Furthermore, our olfactory area includes receptors for many metabolic related hormones, and is directly connected to the reward centers, amygdala and hypothalamus in the brain, giving it full access to the body’s emotion and metabolic systems. Scent can trigger the release of hormones that affect hunger, satiety, and other metabolic aspects closely connected to weight and eating behaviour. The amygdala connects the scents it receives to emotions and memories, and the reward system influences addictions and cravings. Reducing the reach of scent to the olfactory area may help promote weight loss and healthy eating.